Water Sports Industry Insights & News

The Rise of the “Compact” SUP: Why Smaller Packages Mean Bigger Profits for Your Brand
You will see a change if you look at the current state of the water sports market. The regular 10'6"…

Woven vs. Knitted Drop Stitch: The Future of Lightweight Inflatable SUPs
You may have observed a change in the worldwide SUP market over the past two years. Top brands are suddenly…

How to Import Inflatable Water Sports Products from China: A Buyer’s Logistics Guide
For a lot of young business owners, the hardest aspect of starting a water sports brand isn't making the board;…

Why Inflatable Boards Twist: The Manufacturing Defect That Kills Brands
Picture this: You start selling your new SUP collection. The promotion is spot on, and the images are great. But…

Low MOQ Manufacturing: Start Your Custom Paddle Board Brand Today
MOQ (Minimum Order Quantity) is often the thing that hinders outstanding business ideas in the manufacturing world. Every week, I…

How to Start Your Inflatable Paddle Board Brand in 2025
By 2027, the global market for inflatable stand-up paddle boards (iSUPs) is expected to be worth billions. But when you…

Double Layer vs. Fusion (MSL) Drop Stitch: What’s the Best Construction for Your SUP?
When it comes to inflatable water sports, the language can be rather confusing. Marketing departments will use words like "Double…

The Anatomy of a Professional Inflatable Ice Bath: What’s Inside Matters
The difference between a "premium recovery tool" and a "cheap pool toy" is getting bigger in the cold therapy sector,…

What’s the Ideal PSI for an Inflatable Paddle Board?
If I had a $1 for every time a consumer enquired, "Will it blow up if I pump it too…

